{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Been Driven by Deficiency

While the majority of deluxe brands drive exposure through social media sites advertising, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't altered a lot in years; it does not have TikTok, and doesn't offer stars cost-free h

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